You are not the problem.
You're accomplished. You have a point of view. You have things worth saying. You know there's a version of you that shows up online with clarity and confidence — and people actually listen.
But every time you sit down to post, you either freeze, overthink, or end up producing something that doesn't feel like you.
That's not a motivation problem. It's a strategy problem. And it's exactly what Creator Essentials is designed to fix.
More Smart People Online
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More Smart People Online
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More Smart People Online
More Smart People Online ✳︎ More Smart People Online ✳︎ More Smart People Online
This program is for you if....You're smart, high-achieving, and tired of feeling invisible online while people with less to say somehow have a bigger platform
You've started and stopped content creation more than once and want to finally build something that sticks
You have a business, a book, a career, or a body of work that deserves a real audience
You want to monetize your expertise — through consulting, brand deals, a course, or a book — and know that your personal brand is the path there
You're done consuming content about content creation and ready to actually do the work with a community behind you
2025
New York
"I came in not knowing what to say or how to say it. I left with a positioning statement, an updated bio, and my first 30 days of content planned. It actually felt like me."
— Previous cohort member
In 5 weeks, you will build:
That makes people immediately understand who you are and why they should follow you.
A positioning statement
And the confidence to actually execute a 30-day posting challenge
A content strategy
A deep understanding of your dream audience
Who they are, what they need, and how to reach them
A metrics framework
So you know what's working, what to adjust, and how to grow with intention
A clear picture of future monetization
How your creator business should run and how to move towards it
Meet your instructor
Most people know the creator economy from one side. Alexis Barber has seen it from all of them — first, as an in-house strategist at YouTube, working alongside top creators; as a Wharton MBA; then as an influencer herself, with 5+ years building her own brand; and as a consultant and creator who works with blue-chip brands like Lululemon, Airbnb, and Adobe.
Alexis is the author of Too Smart For This, a guided journal published by Tarcher Books, and the host of the top-rated podcast and newsletter of the same name.
She built Creator Essentials because she knew exactly what smart people were missing — and it wasn't more content tips.
What's included:
5 live 90 minute weekly group coaching sessions (Mondays at 5:30pm ET from 3/9-4/7)
Access to recordings from the previous cohort so you can start learning before we even begin
Session recordings for every live call — so you never miss a beat
Daily accountability and community in a private WhatsApp group
Bio workshops and hot seat coaching built into every session
Access to the full Creator Essentials Resource Vault
"The community was everything. Seeing other incredible women also navigating this space — and rooting for each other — made all the difference."
— Creator Essentials Cohort MemberFAQs
When does it start?
1
The next cohort begins the week of 3/9. Sessions are live every Monday at 5:30pm ET.
What if I can't make a live session?
2
All sessions are recorded and shared with the group. You also get access to recordings from the previous cohort — so there's no waiting to start learning.
I'm a complete beginner. Is this for me?
3
Yes. The program is designed for smart people at any stage — whether you've never posted or you've been posting inconsistently for years. The frameworks work at every level.
What platforms does this cover?
4
All of them!!! Instagram, TikTok, Substack, LinkedIn, YouTube, and podcasting. The frameworks apply across all of them — you'll narrow in on your primary platform during Week 2.
Is there a payment plan option?
5
Yes! We offer payment plans in 3 installments of $200. Reach out to hello@alexisbarber.com to get yours set up!
